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Research
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Definition of communication design
Communication design is the practice of planning and shaping a message in content, form and delivery. Communication designers craft effective and expressive ways to share ideas with others, using an approach focusing on both problem-solving and persuasion.
Communication design is a both a broad term and field. It potentially encompasses a number of design practices, including information design, information architecture, advertising and marketing. Communication design is about message and effect, it focuses on touching people through transmission of ideas. Therefore communication design comes with a responsibility to compassionately understand the recipient's existing perceptions and systems of beliefs, while designing solutions that fulfill the sender's goals in sharing his/her ideas.
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