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Research
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Definition of Wayfinding design & Wayshowing
As the name "way-finding" entails, wayfinding design is a practice of developing maps, signs and other signing artifacts that assist people in navigation. Often physical spaces such as buildings, retail shops and other complex environments–both urban and rural– are built or organized in ways that make them difficult to understand in their purpose and function. Wayfinding designers study these spaces and develop signing artifacts that help people know where they are and how to get to their desired destination. As a result wayfinding design helps to improve building efficiency and function by facilitating task-oriented behavior.
Recently some have suggested that "Wayshowing" is a more accurate term for wayfinding design in practice. The wayfinding designer is, in essence, providing the tools that "show the way." While a relatively new term for the practice, it is gaining ground as an alternative way to describe this design practice
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