 |
About us
|
Information design services
Businesses today communicate in crowded markets, where information overload is common. In these busy environments, customers desire clarity and simplicity in what they see and experience.
Information design is about achieving clarity by structuring information to make it readily accessible, usable and attractive. The practice of information design is about striking a balance of form (aesthetics) and function (usability); to enhance the substance of communication with simplifying structure, without sacrificing the interest and depth that complex information offers.
Luminant Design specializes in information design. Our staff has built communication systems, such as brochures, annual reports, diagrams, charts, maps, signage. As information designers, our practice is interdisciplinary, combining skills from the fields of art (illustration, typography, writing, editing) with science (psychology, visual perception, cognition, human factors). The result of our approach is structured communication that not only looks good, but also functions effectively to enhance our clients' messages to their customers.
Information design case studies
|
|
